EXTRA MILE was built on the idea that brands – and the people behind them – can stand out and truly connect. That mindset started taking shape while living in London and Edinburgh, where I saw how individuality and strong storytelling make all the difference in crowded markets.

I worked in the hospitality industry early in my career, where I developed strong leadership and teamwork skills. Later, I launched a gift boutique business, successfully bringing premium international brands to Lithuania. That’s where I discovered my passion for PR and marketing, which led me to study communications at university.

One of my most rewarding professional experiences was managing the image of an A-list celebrity, handling media relations, crisis communication, and securing high-impact brand deals and partnerships. This role strengthened my strategic skills and expanded my network within the show business and media industries.

Today, through EXTRA MILE, I empower fashion, beauty, and culture brands to build powerful identities, tell their unique stories, and expand their presence on both local and global scales.